Market Insight Specialist

Hyundai Auto Canada Corp., located in the heart of Markham, Ontario, and is a subsidiary of the esteemed Hyundai Motor Company of Korea. We are also a thriving hub of innovation, automotive excellence, and sheer driving passion. Our journey at Hyundai Canada takes us across the entire spectrum of automobiles, from subcompacts to luxurious premium sedans and the adventurous world of sport utility and crossovers. But we're about more than just cars. We're about crafting an exceptional experience that goes beyond the road. 

Here at Hyundai Canada, we don't just hire team members; we embrace a team of individuals who are the driving force behind our growth and our unique culture. We're a dynamic, fast-paced environment where each day unfolds with fresh opportunities and exciting challenges. Our award-winning culture thrives on innovation, the exchange of new ideas, and a relentless pursuit of pushing boundaries. 

WHAT YOU WILL DO

This role involves handling internal and external tracking programs, ad-hoc research, syndicated research, data & product analytics, and customer sales and service experience.

HOW YOU WILL MAKE AN IMPACT
 

• Consumer Insights: Provide insights into automotive consumer patterns and trends using market research data.
• Qualitative and Quantitative Analysis: Provide qualitative and quantitative measures of customer acceptance regarding the performance of the company's products, marketing efforts and brand equity.
• Project Management: Oversee day-to-day management of multiple research projects using both primary and secondary sources regarding customer satisfaction, customer loyalty and customer segmentation.
• Ad hoc Research: Conduct ad hoc research by defining project objectives, developing the appropriate methodology, fielding the study, cleaning and validating the data, building reports, and presenting the results to internal/external clients.
• Methodology Development: Develop research plans to match business objectives outlining methodology, timing, deliverables and costs.
• Brand Health and Ad Tracking: Oversee Brand Health and Ad Tracking, ensuring continuous monitoring and analysis of brand performance and advertisement effectiveness.
• Monthly Reports: Build and distribute monthly consumer insights reports to inform changes in automotive trends and consumer preferences across the company.
• Vehicle Launch Kick-Off Meetings: Support kick-off meetings for new vehicle launches.
• Target Buyer Persona: Work closely with the agency to build and keep up to date the target buyer for each Hyundai and Genesis nameplate.
• Vendor Management: Manage relationships with vendors, including overseeing Contracts, Statements of Work (SOWs), Purchase Requests (PRs), Purchase Orders, and Invoice processing and payment.
• Strategic Analysis: Provide strategic analysis support to Product Management, Marketing, CRM and Sales teams.

WHAT YOU WILL BRING TO THE ROLE
 

• Completion of an undergraduate degree, or an equivalent combination of experience and education
• 5+ years of relevant experience in same or similar function with automotive experience being desirable.
• Research Expertise: Serve as in-house expert on custom research, including all methods of qualitative and quantitative analysis,
• Deadline Management: Ability to manage multiple deadlines and priorities in a fast-paced environment.
• Consumer Insights Tools: Experience working with consumer insight tools and conducting various types of consumer research.
• Analytical Abilities: Ability to generate analyses, insights, and recommendations to drive business results.
• Data Integration: Ability to integrate information from a wide variety of sources.
• Highly Developed Presentation Skills: Ability to develop and deliver impactful presentations to large and small groups
• Statistical Proficiency: Strong proficiency with computer applications related to statistics. Good understanding and demonstrated use of statistical methodologies (e.g. significance testing, factor analysis, regression analysis). Experience with mTab, SPSS or a similar Software is desired
• Business Partnerships: Ability to build and maintain strong partnerships.
• Influence and Problem-Solving: Ability to influence others through combination of facts, intuition and common sense.
• Knowledge of the Canadian automotive marketplace an asset.

WHAT HYUNDAI CANADA CAN OFFER YOU
 

• Award Winning Work Culture
• Health Benefits Start Day One
• Car Leasing Program
• Flexible start times and Hybrid working environment
• RRSP Matching
• Maternity and Parental Leave Top-Up
• Career Development and Mentoring Program
• Tuition Reimbursement Support

WHAT HAPPENS NEXT

The first round of candidates will be reviewed on or before August 29, 2024. All applicants prior to the review date will receive a Plum Assessment to complete to help us learn more about what drives you!

STILL INTERESTED? WHY NOT APPLY?

If you are excited about this role, the automotive industry, or Hyundai Canada, why not apply? Even if you don't meet every item listed above, or if you have never worked in automotive, we would love to hear from you. The secret to our recruitment success, real humans are reviewing resumes. There are no bots or algorithms in our process, so why not give it try and let us get to know you?

We are committed to providing employees with an experience that will help them grow and develop professionally. Ideal candidates are self-starters, team players and thrive in a dynamic environment. If you are looking to build your career with a growing organization where you can use your knowledge, skills and talents, consider joining our team. 

Hyundai Auto Canada Corp. is committed to being an equal opportunity employer. We are also committed to meeting the needs of people with disabilities and their accessibility requirements. If you require accommodation during the interview process, please let us know and we will take all reasonable steps required to meet your accessibility requirements. 

We are committed to providing employees with an experience that will help them grow and develop professionally. Ideal candidates are self-starters, team players and thrive in a dynamic environment. If you are looking to build your career with a growing organization where you can use your knowledge, skills and talents, consider joining our team. 

Hyundai Auto Canada Corp. is committed to being an equal opportunity employer. We are also committed to meeting the needs of people with disabilities and their accessibility requirements. If you require accommodation during the interview process, please let us know and we will take all reasonable steps required to meet your accessibility requirements. 

We thank all applicants for their interest; only candidates selected to proceed in the recruitment process will be contacted.

Other details
 

• Job Family Director
• Pay Type Salary

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