Senior Digital Performance Manager

Join the ride!

Senior Digital Performance Manager

AutoCanada Home Office
Edmonton, Alberta 

Our Corporate Team Members are at the heart of our success and steward the AutoCanada brand across all lines of business in our national network. Working here is fast-paced, non-stop, and a little unpredictable-and we love it.

Your area of focus.

As a Sr. Digital Performance Manager you will lead our Media Buyer Team, the strategic execution and optimization of our digital marketing efforts. This role requires a deep understanding of digital advertising platforms, SEO, and internet lead generation. You will be responsible for conducting account audits, managing projects aligned with our digital marketing strategy, and collaborating closely with Marketing Directors and Dealership Leaders to drive traffic performance and diagnose issues. Your goal is to understand the unique challenges and goals of our automotive dealership business and translate them into effective strategies relating to Google Ads, Meta Ads and various digital ad platforms while managing the high-level digital strategy.

What drives your day-to-day?

Digital Marketing Strategy:

 

• Implement comprehensive digital marketing strategies to improve website traffic and lead generation.
• Utilizing hands-on experience with Google Ads, Meta Ads, SEO, and internet leads to drive performance.
• Monitor and analyze key performance metrics to identify areas for improvement and growth.

Team Leadership and Management:

 

• Manage the team of media buyers, providing guidance and support in their daily activities.
• Conduct regular account audits to ensure optimal performance and adherence to best practices.
• Manage projects related to the overall digital marketing strategy, ensuring timely and effective execution.
• Identify trends in performance on a weekly basis to support any optimization or necessary changes in the accounts

Collaboration and Communication:

 

• Work directly with Marketing Directors and media buyer team to review website traffic performance.
• Diagnose issues and provide actionable recommendations to improve digital marketing outcomes.
• Understand the business challenges and goals of our dealerships to tailor strategies that meet their needs.
• Consistent communication with the retail support team at each platform (Meta, Google, etc.)

Performance Analysis and Reporting:

 

• Conduct regular performance reviews and prepare detailed reports on the effectiveness of digital marketing campaigns.
• Provide reporting, insights and data-driven recommendations to Marketing Directors and Dealership leaders to support decision-making processes.

Continuous Improvement:

 

• Stay updated with the latest trends and best practices in digital marketing and the automotive industry.
• Implement innovative strategies to keep our digital marketing efforts ahead of the competition.
• Foster a culture of continuous learning and improvement within the media buyer team.

What are the must-haves...

 

• Bachelor's degree in marketing, business, or a related field.
• 5-7 years proven hands-on experience with Google Ads, Meta Ads, SEO, GA4 and internet lead generation
• 2-4 years' experience in an account manager or similar role.
• Experience identifying trends in paid digital and making recommendations based on those findings
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication and interpersonal skills
• Demonstrated experience in leading and managing a team
• Ability to create executive reports and communicate the trends and analytics
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously

What puts the pedal to the medal?

 

• Familiarity with the automotive dealership business is a plus

The Perks:
 

• Competitive Compensation Package
• Health, Vision and Dental Benefits
• Life Insurance
• Employee Vehicle Purchase & Service Plans
• Employee and Family Assistance Programs
• Company-wide appreciation events and contests throughout the calendar year
• Professional development and the opportunity to grow your career

And those are just the basics. We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members. As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full potential. 

Can you picture yourself here already?

We hope so. It's equally as important that you choose us, as we choose you so check us out on Facebook, Instagram or Linkedin to get a sneak peek at what we think makes this one of the best workplaces around. 

If you think you're a good fit to come along on our ride, apply now through our website at www.autocan.ca/careers. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.