Marketing Manager - Import Platform

Join the ride!

Marketing Manager - Import Platform 
AutoCanada Home Office
Edmonton, Alberta 

Our Corporate Team Members are at the heart of our success and steward the AutoCanada brand across all lines of business in our national network. Working here is fast-paced, non-stop, and a little unpredictable-and we love it.

Your area of focus.

As the Marketing Manager for our Imports brands, you will be responsible for overseeing the performance and execution of all lead-generating marketing activities. To be successful, you will need to develop and execute a marketing plan, balance a marketing budget and have excellent communication and public relations skills. This position plays an important role within the marketing department and so it is important that you can stay organized and manage your time effectively while balancing multiple projects and timelines.

While much of your daily activities will be focused on the execution of your marketing plan, you are also responsible for the ongoing reporting and communication of your marketing results to the Marketing Director. From website performance to lead quality tracking and the allocation of your monthly marketing budget, you will work with your dealerships and Marketing Director to fine-tune your marketing plan.

What drives your day-to-day?
 

• Meet with the dealerships monthly to develop strategies and tactics to build their brand and drive traffic to dealership's websites and front doors.
• Work with the dealerships to develop monthly marketing plans and budgets.
• Work with the creative team to deploy successful marketing campaigns and own the implementation from creation to proofing to execution.
• Execute campaigns using a variety of organic and paid acquisition channels like PPC campaigns, social media, lead generating campaigns and email/SMS.
• Work with the web team to ensure your dealers' websites are optimized to convert target groups.
• Build strategic relationships and partnerships with each of your dealership teams.
• Monitor and evaluate performance to ensure funds are being allocated wisely.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Develop and oversee remarketing strategies.
• Analyze consumer behavior and adjust e-mail and advertising campaigns accordingly.
• Other duties as required.

What are the must-haves...
 

• Post-Secondary Diploma or Degree in Marketing or a related field.
• Two to three (2-3) years of Marketing experience in an account manager role.
• Intermediate level computer skills in MS Office products including Outlook, Excel, Word and other programs.
• Advanced project management skills.
• Ability to work independently in a large office environment as well as be part of a team.
• Extremely detail oriented, self-motivated and resourceful.
• Excellent verbal, listening and written communication skills are required to interact with internal stakeholders, key vendors and team members.
• Strong organizational and time management skills, handling multiple priorities, performing a variety of tasks and meeting required deadlines.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Numerically literate, comfortable working with numbers, making sense of metrics and working with spreadsheets.
• Up to date with the latest trends and best practices in online marketing and measurement.

What puts the pedal to the medal?
 

• Bonus points for Google Ads and Advanced Google Analytics certification.
• Automotive industry experience is an asset.

The Perks.
 

• Competitive Compensation Package
• Health, Vision and Dental Benefits
• Life Insurance
• Employee Vehicle Purchase & Service Plans
• Employee and Family Assistance Programs
• Company-wide appreciation events and contests throughout the calendar year
• Professional development and the opportunity to grow your career

And those are just the basics. We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members. As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full potential. 

Can you picture yourself here already?

We hope so. It's equally as important that you choose us, as we choose you so check us out on Facebook, Instagram or Linkedin to get a sneak peek at what we think makes this one of the best workplaces around. 

If you think you're a good fit to come along on our ride, apply now through our website at www.autocan.ca/careers. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.