General Sales Manager

20th November, 2024

General Sales Manager

Location: Hamilton

The opportunity: 

MT Talent is happy to partner with our client, a multi-site recreational and personal asset retailer, to source their next General Sales Manager. 

For over 50 years, they have delivered the highest quality experience and services to their customers. As a reflection of their values and appreciation for the areas in which they operate, they are active participants in the community, volunteering their time and resources to several initiatives. 

With an employee base of over 200 staff across multiple locations, the General Sales Manager will oversee all sales operations of the specific location. 

Our client prides themselves on creating a dynamic and collaborative work environment where teamwork, passion, innovation, results, and action are core to their values and operations.

What's in it for you: 

 

• Competitive salary, benefits, RSP matching program
• Company vehicle
• Stable and tenured workplace
• Empowering and supportive leadership team
• Opportunity to make an impact and drive change
• Community-oriented company

What you'll be doing in the role: 

 

• Manage and supervise the daily activity and performance of Sales Consultants, Product Specialists and the Finance team.
• Manages productivity and performance of the Teams via forma and informal methods, such as traffic management, CRM and CSI reports, walk arounds/observation. The Sales Manager mentors and coaches the team to success by providing training and feedback in an effective and supportive manner that aligns with the company's goals and values.
• Oversees and manages activities including demo drives, worksheets, touch desk, management turnover, appraisal, closing rates, be backs, appointments, emails, phone calls etc. are adhered to and holds the Team accountable.
• Ensures the setting of sales appointments a top priority with the goal of achieving a 2:1 ratio.
• Ensures that all opportunities are properly recorded within our CRM and DMS.
• Works closely with the Team to close deals.
• Communicates, promotes and ensures dealership processes and procedures are adhered to and all staff are properly trained in/understand processes.
• Establishes challenging goals and objectives for the sales team and benchmarks the results.
• Directs and schedules the daily activities of the sales team including daily and weekly training, customer follow-up, reviewing non-purchase reports, etc.
• Participates in weekly sales meetings and develops a comprehensive agenda that touches on monthly KPI's/metrics (sales volume, lease and finance penetration, product, marketing, aged inventory, sales process, CSI, etc.
• Consistently models the company's core values and ethics in all activities.
• Works closely with Finance Specialists to ensure Sales Consultants are following correct processes and the department is managed in a professional and fiscally responsible manner and product is delivered in a timely manner.
• Direct the Finance team in setting goals and objectives and supports them in achieving key targets.
• Establishes gross revenue and product penetration targets with the business office and works with strategic partners to see goals actualized.
• Works closely with the Marketing Manager to ensure product availability and pricing online is up to date and accurate, effectively leveraged.
• Works with the Marketing Manager our website is being effectively leveraged to promote our inventory
• Ensures products are displayed on the lot and in the showrooms in an attractive way that is consistent with Manufacturer's standards.
• Meets with Manufacturer's District Sales Manager's and Representatives on a regular basis. Maintains effective and positive relationships with Manufacturers' Representatives.
• Strives to make the Dealership a leader in achieving the manufacturers key objectives such as market penetration, sales volume, CSI, leasing penetration, monthly sales objectives etc.
• Understands and has a good working knowledge if all manufactures programs, policies, and procedures (e.g., home office letters, leasing programs, financing programs, training objectives and CSI etc.) related to new vehicle sales.
• Ensure no aged inventory (90 Days) used vehicles in stock.
• Works closely with Vehicle Administrator and Lot Attendant to ensure all vehicles arriving to the dealership are properly stocked entered into DMS system.
• Fully responsible for the Finance department.
• Ensure all due on deliveries are properly accounted for and collected on delivery.
• Controls expenses and adhered to budgets and forecast.
• Eliminates any deal "shortages" by developing a clear understanding of the programs, thoroughly reviewing deals prior to booking, establishing processes and ensures the sales department abides by them.
• Takes full responsibility and works closely with Accounting and Compliance Specialists in monitoring and collecting any shortages and receivables.

Here's what you will need to be successful: 

 

• 5 or more years' experience in B2B and B2C sales. Experience in the automotive industry is essential.
• Post-secondary education in Business, Marketing, Automotive or similar is an asset.
• Proven success in the automotive sales cycle, administration and digital marketing.
• Exceptional customer service, communication and interpersonal skills with an ability to build relationships and rapport with diverse client and employee groups.
• High emotional intelligence, strong sense of integrity, accountability and personal drive to achieve.
• Team-oriented mentality with proven leadership and mentorship skills.
• Solid computer skills including MS Office, CRM and industry-specific software.
• Highly values-oriented with an ability to promote a positive company culture.
• Highly organized and able to prioritize to meet defined deadlines and targets.
• Ability to work flexible hours are required by the business.
• Forward-thinking with experience in change management principles.
• Valid G driver's license and suitable driving record is mandatory.

#MT1