Senior Marketing Manager

The 401 Group of Companies, with locations across Ontario, Manitoba, and most recently Florida is one of Canada's fastest growing Dealer Groups. The Group's portfolio includes various automotive and recreational brands, offering diverse career opportunities in marketing. With over 1000 employees and a continued growth trajectory, the company is committed to attracting exceptional talent. 

Location: 

2200 Eagle Street North

Cambridge, Ontario

N3H 0A1

Salary: $100k - $120k per year

This is a full-time on-site role for a Senior Marketing Manager at The 401 Group of Companies in Cambridge, ON reporting to the Director, Marketing. The Senior Marketing Manager will be responsible for developing and implementing marketing strategies, overseeing promotional activities, overseeing and improving campaigns currently run by other marketing team members, analyzing market trends, and collaborating with cross-functional teams to further improve lead generation and sales efforts. 

This role will work across multiple brands under the group umbrella included but not limited to 20 Franchise Dealerships, 401 Auto Financing, CampMart, Yamaha, The Blackshop, and Marriott Bonvoy. This role will have multiple team members working with them to execute the campaigns currently running while they determine areas for improvement in the campaign and reporting results to various Executives. 

The goal for this individual is to lead members of the marketing team while being capable of stepping in to assist on various activities including but not limited to design asset creation, ad management, social media content ideation and editing, reporting on website performance, and the development and ongoing management of various remarketing campaigns. 

What You Will Be Doing:

 

• 7+ Years in Marketing
• Post secondary diploma or degree in Marketing, Business, or a related field
• Marketing Strategy Development, Campaign Management, and Market Analysis skills
• Digital Marketing, Social Media Management, and Email Marketing skills
• Branding, Advertising, and Public Relations expertise
• A strong understanding of GA4 is a must
• Experience in Social Media Content Creation and Ad Campaign Creation
• Experience running email marketing campaigns
• A core understanding of Google, Meta, Pinterest, and Microsoft Ads
• Strong analytical, organizational, and project management skills to help with keeping projects on track and monitoring performance of these projects over time
• Excellent verbal and written communication skills
• Experience leading and managing a team with a track record of increased performance and results
• Experience in the automotive industry is a bonus

So why work for us? 
 

• The 401 Group of Companies is privately owned and 100% Canadian
• 20+ State-of-the-art facilities including a "google like" call centre and an 80,000 sq ft. centralized service "Hub"
• A high energy, fast paced and fun work environment with various initiatives and rewards
• Individual and team-oriented coaching, mentoring, and training
• Opportunities for career path planning, growth, and advancement from within
• Health & wellness benefit enrolment opportunities
• Employee referral bonus opportunities
• Employee pricing on parts, service and at the Blackshop Restaurant and Wine Bar
• A corporate swag e-site for employees exclusively
• Perkopolis enrollment
• On-site Parking

Accommodations are available during all stages of the recruitment process in accordance with the Human Rights Code. The 401 Group of Companies Recruiting Team is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA) to provide an inclusive, barrier free workplace. We will accommodate the accessibility needs of individuals with disabilities to support participation in all aspects of the recruitment process. Should you require this accommodation, please contact HR, 226-535-9077 or careers@401auto.ca

We would like to thank all candidates in advance for their interest and only those candidates selected for an interview will be contacted. Due to the volume of applications, we receive, we are unable to confirm the receipt of individual applications or resumes.