Digital Media Buyer

Position: Digital Media Buyer
Office: Home Office 

Location: Edmonton, AB

Classification: Full Time

AutoCanada is the largest Canadian owned and publicly traded automotive dealer group operating in Canada and the US. We are innovative, data-driven and our commitment to our Team Members, customers and operational excellence fuels our success. 

Our Corporate Team plays an important role in our company's growth and stewards the AutoCanada brand across all lines of business in our national network. Working here is fast-paced, non-stop, and a little unpredictable-and we love it.

Your area of focus

As our Digital Media Buyer, your contributions will have a direct and visible impact on our success and growth. You're a highly motivated, self-driven, and organized individual who thrives in a fast-paced environment. When challenges arise, you take the initiative to find solutions, including leveraging your team's expertise to tackle obstacles together. In the automotive industry, where things move quickly, we value hard work, and we ensure that results are recognized and rewarded.

In this role, you will be responsible for purchasing paid traffic across various channels, including native, display, and search, while also analyzing and reporting on campaign performance. You will set up, manage, and optimize in-house campaigns focused on both traffic generation and lead acquisition, utilizing a range of bidding strategies. As the paid advertising expert, you'll collaborate closely with our dealerships and the Marketing team to ensure we're driving the highest volume of sales and achieving our business goals.

What drives your day-to-day?
 

• Optimize, manage, and analyze account performance across multiple platforms, reviewing keywords, ad copy, analytics, and implementing necessary changes, along with providing budget management recommendations.
• Collaborate with the Marketing Director to develop media buying strategies and plans that are clearly communicated to both the team and clients, with measurable objectives and goals.
• Oversee account setup, structure, and ad flighting across all advertising platforms, ensuring smooth execution of campaigns.
• Continuously pursue new certifications and maintain current certifications in Google Ads, Google Analytics, and Facebook to stay current with industry standards.
• Work closely with creative teams to enhance campaign assets, ensuring they align with strategic objectives and improve overall performance.
• Monitor live campaigns to ensure accurate execution, ensuring the correct media message reaches the target audience.
• Stay informed on the latest industry research, including distribution and audience metrics, to optimize campaign strategies and maintain competitive insights.

What are the must-haves...
 

• Proven experience managing online traffic acquisition, with certifications in Google Ads, Advanced Google Analytics, and Facebook Blueprint.
• Expertise in running lead generation campaigns and a solid understanding of how lead generation funnels function.
• Proficient in using Google Suite of products, as well as the full Microsoft Office Suite.
• Skilled in leveraging Google Ads for effective Search Engine Marketing (SEM).
• Ideally, you bring 1-3 years of relevant experience in a similar role or environment.
• A quick learner who thrives in dynamic settings, with the ability to work independently while proactively collaborating with team members when needed.
• Highly organized with a keen eye for detail, ensuring the creation of relevant, accurate, and engaging copy.
• Self-sufficient and capable of managing daily tasks without constant supervision.
• Strong communication skills, with the ability to discuss data, insights, and results confidently with stakeholders.
• Able to juggle multiple projects simultaneously, with a sharp focus on prioritizing tasks effectively.
• Comfortable analyzing and reporting on ad spend performance, including pacing and result tracking.
• Well-versed in the latest trends and best practices in digital advertising and internet marketing.

The Perks
 

• Competitive Compensation Package
• Health, Vision and Dental Benefits
• Life Insurance
• Employee Vehicle Purchase & Service Plans
• Employee and Family Assistance Programs
• Company-wide appreciation events and contests throughout the calendar year
• Professional development and the opportunity to grow your career

And those are just the basics. We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members. As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full potential. 

Can you picture yourself here already?

We hope so. It's equally important that you choose us as we choose you. Take a sneak peek at what we think makes this one of the best workplaces around. 

If you think you're a good fit to come along on our ride, apply now through our website at www.autocan.ca/careers. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.

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