Fleet Sales Manager

Auto req ID: 29280 
Title: Fleet Sales Manager 
Job Function: Sales 
Company: Harley-Davidson Motor Company 

Location: Toronto Canada 
Full or Part-Time: Full Time 
Shift: REG 40 

At Harley-Davidson, we are building more than machines. It's our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

In Canada, our Harley-Davidson team is focused on creating an inclusive and expanding rider community that appeals to new and existing riders. We strive to deliver an H-D experience with an unequivocal customer focus. 

We maximize employee flexibility and well-being through a virtual mindset that supports our workforce. We take an outcome-focused, people-centred approach to winning, including welcoming the best talent.

This remote role is based in Canada and provides flexibility in where, when and how you accomplish your work. Remote employees are expected to have a dedicated, quiet and distraction-free work space and an internet connection that's sufficient for completing their job remotely.

Job Summary

We are seeking an experienced and motivated Fleet Sales Representative to lead our Police, Rental, and New Rider Training motorcycle sales efforts across Canada. In this role, you will be instrumental in expanding our market presence by collaborating closely with our dealer network, government agencies, and independent businesses. The ideal candidate will possess a deep understanding of the fleet sector, exceptional sales skills, and the ability to manage relationships at all levels.

Job Responsibilities

Sales Leadership and Market Expansion
 

• Drive sales efforts for the Fleet segment, including Police, Rental, and New Rider Training motorcycles, with a focus on increasing market share and achieving sales targets for motorcycles and related Parts & Accessories.
• Develop and execute strategic sales plans to capture new business opportunities and strengthen relationships with government agencies and key local businesses.
• Work with dealers to understand inventory needs, optimize product offerings, and ensure alignment with production and ordering processes.

Government and Dealer Relations
 

• Build and sustain strong relationships with key stakeholders, including provincial, municipal, and federal law enforcement agencies.
• Serve as the primary contact for fleet procurement officers, assisting with product selection, fitment recommendations of Parts & Accessories, and financing/leasing options.
• Provide training and support to dealers to help them effectively market and sell fleet products to government agencies.

Product and Industry Expertise
 

• Stay up-to-date on industry trends, competitive products, and the evolving needs of the fleet market, including law enforcement, rental, and new rider training sectors.
• Offer expert advice on customizing fleet motorcycles, including integrating emergency equipment and Harley-Davidson Parts & Accessories.
• Serve as a resource for internal teams, dealers, and fleet customers regarding the technical and operational aspects of our products.

Event Planning and Execution
 

• Plan, coordinate, and participate in key industry events, trade shows, and demonstrations across Canada to prominently represent Harley-Davidson's fleet offerings.
• Manage event logistics, including site selection, product display, and customer engagement strategies.
• Leverage events to generate leads, strengthen relationships, and showcase the unique benefits of Harley-Davidson fleet motorcycles.

Operational Management
 

• Operate and maintain a company-provided vehicle and trailer to conduct field demonstrations and on-site training for dealers and fleet clients.
• Ensure all equipment is well-maintained and reflects the high standards of the Harley-Davidson brand.
• Demonstrate advanced riding skills during product demos, providing hands-on training and support to fleet personnel, including law enforcement officers, rental operators, and new rider training instructors.

Administrative and Reporting Duties
 

• Maintain accurate records of sales activities, customer interactions, and event outcomes.
• Track customer information, manage order timing, volume forecasting, and follow up on sales leads.
• Prepare and submit regular reports on sales performance, market trends, competitive landscape and customer feedback to support strategic decision-making.

Position Requirements

Education and Experience:
 

• Minimum of 2 years of experience in sales, preferably in a related industry such as automotive, motorcycle, law enforcement, rental, or fleet management.
• Experience in the law enforcement sector, particularly with motorcycles, is highly desirable.

Skills and Competencies:
 

• Strong communication and interpersonal skills, with the ability to influence and negotiate with government officials, rental business owners, and other key stakeholders.
• Proficiency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint).
• Ability to operate and maintain a cargo van or pick-up truck and trailer combination.
• Clean driving record and motorcycle endorsement; advanced rider training is preferred.

Preferred Background:
 

• Experience in a supervisory role within law enforcement, fleet management, or a related field.
• Advanced training certifications, such as Motorcycle Safety Foundation (MSF) or Police Operator Training.

Why Harley-Davidson?

You'll play a pivotal role in helping us create the company we want to be. And for our employees and H-D community it's done through being fair, honest, positive, and creative. This isn't just any company. And yours isn't just any career. It's part of your story. Ride with us and make it legendary.

We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson here. 

Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds. We are dedicated to employing a workforce that is representative of the diverse communities across Canada. In accordance with the Accessibilities for Ontarians with Disabilities Act (AODA), accommodation will be provided upon request throughout the recruitment and hiring process.

Direct Reports: No 
Travel Required: 50 - 75% 
Visa Sponsorship: This position is not eligible for visa sponsorship 
Relocation: This position is not eligible for relocation assistance