Associate Paid Media Manager - Display and Video Specialist

Description

Join Team CARFAX as an Associate Paid Media Manager - Display and Video Specialist

Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We're more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment.

This associate paid media manager will join a team of paid media experts managing a paid media mix that includes paid search, paid social and focuses on display and video efforts. This role will be hands-on in developing campaigns, analyzing performance metrics, monitoring campaign goals, and developing paid media plans that fit into the strategic goals for CARFAX. This role will help support strategic thought-leaders on the paid media team with new and innovative ways to reach our consumers.

At CARFAX, we believe in the power of teamwork and value in-person interactions so that we can collaborate and thrive together. This position will require 3 days a week in our London office subject to change with future business needs.

What you'll be doing:
 

• Manage, and optimize large scale campaigns across all sections of the marketing funnel and multiple paid media channels.
• Showcase an understanding of paid media channels and adapt campaign tactics in real time as goals and market conditions change.
• Support the business as an analytical thinker with an advanced, data driven approach to paid media management.
• Combine performance metrics with analytics data to monitor campaign goals and assist in developing media plans that align to the strategic goals of CARFAX.
• Foster strong partnerships with our paid media vendors to stay on top of the latest trends and keep campaigns cutting edge.
• Plan and develop scroll stopping creative that is eye-catching across platforms.

What we're looking for:
 

• Minimum of 4 years hands-on paid media experience, specifically display and video campaigns
• Analytical thinker with a data driven approach to paid media
• Familiarity with direct buying display & retargeting through Google DV360, Google Campaign Manager and other platforms
• Execute, manage and optimize proven digital media channels including display and video
• Deep understanding of the latest trends/challenges/capabilities in the paid media
• Broad understanding of the paid media landscape; ability to make targeting and tactical recommendations to accomplish various marketing goals
• Minimum 2 years of experience managing $100k to multi-million dollar client campaigns
• Working knowledge of paid media vendors
• Experience in ad trafficking through Campaign Manager
• Experience & knowledgeable of Google Marketing Platform
• Ability to communicate results, key insights and recommendations to key stakeholders and senior leadership
• Self-motivated and comfortable working independently with minimal supervision

What's in it for you:
 

• Competitive compensation, benefits and generous time-off policies
• 4-Day summer work weeks and a winter holiday break
• 401(k) / DCPP matching
• Annual bonus program
• Casual, dog-friendly, and innovative office spaces
• For a comprehensive list of benefits, please visit our website: https://jobs.jobvite.com/carfax/p/benefits

Don't just take our word for it:
 

• 10X Virginia Business Best Places to Work
• 9X Washingtonian Great Places to Work
• 10X Washington Post Top Workplace
• 3X St. Louis Post-Dispatch Best Places to Work

About CARFAX

CARFAX, part of S&P Global Mobility, helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX vehicle history information. The expert in vehicle history since 1984, CARFAX provides exclusive services like CARFAX Used Car Listings, CARFAX Car Care, CARFAX History-Based Value and the flagship CARFAX® Vehicle History Report™ to consumers and the automotive industry. CARFAX owns the world's largest vehicle history database and is nationally recognized as a top workplace by The Washington Post and Glassdoor.com. Shop, Buy, Service, Sell - Show me the CARFAX™. S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. 

CARFAX is an Affirmative Action/Equal Opportunity Employer. It is the policy of CARFAX to provide equal employment opportunity to all persons regardless of race, color, sex, pregnancy, religion, national origin, age, ancestry, citizenship status, veteran status, military status, disability or handicap, sexual orientation, genetic information or any other status protected by federal, state or local law. In addition, CARFAX will provide reasonable accommodations for qualified individuals with disabilities. We maintain a drug-free workplace. We are a participant in E-Verify.