Senior Copywriter - Ford Pro

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Senior Copywriter - FORD PRO

About VML

VML is a global powerhouse in modern marketing, blending creativity, technology, and culture to drive meaningful connections between brands and consumers. Our work shapes the future of some of the world's most iconic brands, including Ford Pro, Ford's commercial vehicle and fleet services division.

The Role

We're looking for a Senior Copywriter to help craft compelling, strategic, and results-driven copy for Ford Pro, Ford's innovative ecosystem of commercial vehicles, software, and services designed to help businesses thrive. As a key player in the creative team, you'll collaborate with creative team including creative leadership, strategists, and account teams to develop ideas that cut through the noise and make an impact.

This role requires a mix of big-idea thinking, precision writing, and an understanding of the B2B and commercial vehicle space-or the curiosity and drive to learn it fast. You'll be shaping brand stories, digital campaigns, social content, and integrated marketing materials that speak to hardworking businesses relying on Ford Pro solutions.

About Ford Pro

Ford Pro is a dedicated business within Ford Motor Company, focused on revolutionizing the way commercial customers operate their fleets. More than just a vehicle provider, Ford Pro is a one-stop shop for businesses-offering a powerful ecosystem of commercial vehicles, telematics, charging solutions, financing, and maintenance services that help businesses maximize uptime and productivity.

From electric and hybrid work vehicles to advanced fleet management software, Ford Pro is shaping the future of commercial mobility.

What You'll Do
 

• Concept & Execute: Develop high-impact creative concepts and persuasive copy for digital, social, video, print, and experiential campaigns.
• Brand Voice: Maintain and evolve Ford Pro's tone of voice, ensuring consistency across all touchpoints.
• Storytelling: Transform complex technical information into engaging, benefit-driven narratives that resonate with business owners and fleet managers.
• Collaboration: Partner closely with art directors, strategists, and other creatives to produce best-in-class work.
• Presentation & Pitching: Confidently present work to internal teams and clients, articulating your vision with clarity and passion.
• Trend Awareness: Stay on top of industry trends, B2B marketing innovations, and automotive advancements to keep ideas fresh and relevant.

What You Bring
 

• 5+ years of copywriting experience, preferably in an agency setting.
• A portfolio showcasing concept-driven, brand-building work, with a mix of digital, social, and traditional media.
• Strong automotive experience is a plus, but a sharp mind and adaptability are musts.
• Ability to translate complex technical features into clear, compelling messages.
• A passion for storytelling, brand-building, and connecting with audiences through words.
• Comfort working in fast-paced, collaborative environments and managing multiple projects.
• Proven experience overseeing all aspects of pre-production and post-production for on-site media projects.
• A proactive attitude and strong presentation skills-both for clients and internal teams.
• Skilled in Microsoft Word, PowerPoint, SharePoint, and Keynote, with an interest in learning and working with creative collaboration tools.

Why Join Us?
 

• Work on a high-profile brand that's redefining the commercial vehicle space.
• Collaborate with a top-tier creative team in a dynamic, forward-thinking agency.
• Access to continuous learning, career growth opportunities, and an inspiring creative culture.
• Competitive salary, benefits, and the opportunity to create work that truly makes an impact.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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