Marketing Communications Manager - Buick GMC

Job Description

*This is classified as a hybrid role. The role does not require an employee to be on-site full-time, but the expectation is that the employee be on-site three (3) days a week at the Oshawa office of General Motors of Canada Company.*

The Marketing Communications Manager - Buick GMC supports the Canadian Buick/GMC Marketing team by executing strong insight-driven and data-based communication solutions for the Canadian market. The key focus of the role is the execution of go-to-market communication plans across the entire brand portfolio, including new product launches and sustain campaigns for both Brand and Retail efforts. If you have a passion for innovation, creative thinking, market leadership, and working effectively with multiple teams, we'd love to hear from you!

Areas of responsibility include:
 

• Collaborate on Brand and Nameplate campaigns across all channels
• Contribute to seeding the accurate brand message integration between all internal and external stakeholders including Regional Sales Teams, PR, agencies, CX etc.
• Monitoring Key competitors communications and positioning
• Development of Social Brand Campaigns
• Manage Brand Guidelines
• Manage approval process for all customer facing assets
• Coordinate consolidate feedback and perspectives of brand teams and leadership
• Point of contact for inquiries from the Field Teams
• Ensure that all creative marketing materials adhere to strict brand guidelines across tiers
• Maintain and update Marketing Hub
• Build and maintain relationships both internally and externally i.e.; CRM, agencies, U.S. and Global GM partners, etc.
• Manage new vehicle launches across all channels
• Develop Client Input Briefs that outline Marketing and Communication objectives to initiate new projects with Agency Partners
• Collaborate with the US on go-to-market plans for new product launches
• Contribute to the strategy and planning for annual Agency brief

Additional Job Description

Required key skills, competencies and knowledge:
 

• Can execute in a fast-paced environment (High Capacity, Quality Output, Quick Pace)
• Knowledge of advertising & creative savvy
• Ability to work effectively with cross-functional and cross-country teams
• Engaging - effective at engaging & influencing others
• Ability to manage multiple complex projects simultaneously
• Proficient & proactive communicator
• Excellent presentation skills - development & delivery
• Strategic thinker with exemplary problem-solving skills
• Proficient in consuming market research and insights
• Excellent judgment and ability to make informed decisions

Background/Experiences
 

• Post Secondary education required
• Experience working at or closely alongside a Creative Agency is a significant asset
• Marketing communications experience (brand, retail, advertising)
• Ability to travel across Canada for various events
• Product knowledge considered an asset
• Bilingual considered an asset
• Minimum 5+ years of relevant experience

Benefits Overview

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:
 

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave;
• Healthcare, dental, and vision benefits;
• Life insurance plans to cover you and your family;
• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement;
• GM Vehicle Purchase Plan for you, your family and friends.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. 

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statement

Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada, please advise if you require accommodation. General Motors of Canada values diversity and is an equal opportunity employer.