Brand Director - Buick & GMC

Job Description

***This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre, three times per week at minimum.*** 

The Brand Director, Buick GMC will be accountable for the success of the Buick and GMC brands in Canada, and to advocate for the brand internally to all functional counterparts, and externally to our dealer Network and customers. This person will report to the Vice President, Sales, Service and Marketing. The successful candidate will be responsible for profitable sales, market share, brand health, and performance marketing targets for the Buick and GMC brands. This role will lead initiatives that include product management, EV readiness, agency relationship management, advertising, brand and retail marketing and strategic planning and partnerships. The role will also work closely with the Global Buick GMC team, having regular contact and reporting relationships to the Global Vice President, Buick GMC, and CMO of Buick and GMC.

Canadian Product Planning (CPP), Pricing and Packaging:
 

• Lead development of Canadian product and pricing strategies for Buick and GMC producing high residual values, and vehicle line profit
• Maintain understanding of key brand drivers (sales, share, profit, brand health, inventory) and make recommendations to keep brands on track to growth objectives

Retail Planning & Merchandising:
 

• Develop retail strategies that lead to profitable market share attainment, through a combination of effective go-to-market specs, pricing, incentive deployment, and attractive consumer value propositions
• Manage brand toward achievement of higher market share, profit, and residual values

Advertising and Marketing Planning:
 

• Leverage fact-based data driven insights to shape brand's 5-year strategy, and champion that vision to senior leadership and the broader organization such that Buick GMC contributes positively to the overall company vision
• Lead annual brand planning and establishing the brand's business objectives
• Develop and execute brand strategies and initiatives, responding to market challenges and opportunities
• Demonstrate visible leadership as brand champion among all key stakeholders - GMCC functional counterparts, management, dealer network
• Build and maintain strong relationships with global counter parts to drive efficiencies and aligned brand deliverables
• Ensure media and marketing budgets are optimized and that our brands employ the latest and best media principles with a focus on performance marketing, return on ad-spend, and efficient use of all marketing funds to maximize return on investments for brand health and sales targets.

Organizational Capacity
 

• Manage, develop, and coach National Brand, Product and Marketing Communications Managers
• Promote and support a healthy organizational culture, with the brand team seen as positive collaborators and contributors, as business partners, peers, and GMCC employees
• Develop strong cross collaboration within GM Canada, including Digital, Sales, Finance, PR, Legal, OnStar, Chevrolet and Cadillac teams
• Represent Buick GMC Canada in all dealer and global forums
• Develop a culture of inclusion, safety and performance aligned to GM's corporate values and behaviours

Additional Job Description

Required Skills and Experience:
 

• 5-10 years' proven experience in leadership and marketing roles with increasing levels of responsibility
• Demonstrated strategic orientation
• Prior management of advertising and media budgets and experience with performance driven marketing
• Prior automotive marketing experience
• Superior oral and written communication skills
• Excellent presentation skills
• Excellent interpersonal skills and strong teamwork ethic
• Demonstrated problem solving & analytical ability
• High level of independent thinking & decision-making skills
• Proven leadership competencies:
  
  • Building effective teams
  • Organizational agility
  • Relentless drive for results
  • Strong financial acumen
  • Ability to manage multiple projects simultaneously
  • Experience and comfort dealing with senior leadership

Preferred Skills and Experience:
 

• Prior experience working with and leading dealer / retailers
• Prior experience working with premium brand

Education and Training:
 

• Undergraduate degree in business or related discipline with MBA, or equivalent experience

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE. 

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. 

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statement

Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada, please advise if you require accommodation. General Motors of Canada values diversity and is an equal opportunity employer.