Marketing Communications Specialist - Buick GMC

Job Description

*Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to Oshawa Elevation Centre three times per week, at minimum.*

We are seeking a creative and data-driven Marketing Communications Specialist to join our marketing team. The key focus of the role is to support the development and execution of integrated marketing campaigns that enhance brand awareness and drive business growth. If you have a passion for innovation, creative thinking, and thrive in a fast-paced, cross-functional environment, we'd love to hear from you!

Areas of responsibility include:
 

• Assist in the planning and execution of integrated advertising campaigns across all platforms for new product launches and sustain campaigns
• Develop Client Input Briefs that outline Marketing and Communication objectives to initiate new projects with Agency Partners
• Manage project timelines, and approvals to ensure smooth execution of campaigns
• Coordinate with creative agency and global team to ensure timely delivery of advertising materials and alignment on go-to-market plans
• Ensure social media content reflects the brand's tone of voice and resonates with target audiences by guiding creative briefs and approving final deliverables
• Contribute to the strategy and planning for annual Agency brief
• Approve all consumer facing assets and ensure brand consistency and adherence to brand guidelines across all materials
• Stay up to date with industry trends, platform updates, and emerging advertising technologies
• Build and maintain relationships both internally and externally i.e.; CRM, agencies, U.S.

Additional Job Description

Required key skills, competencies and knowledge:
 

• A strong understanding of marketing principles and best practices
• Passion for storytelling
• An analytical mind to understand data and turn insights into action
• Ability to work effectively with cross-functional and cross-country teams
• Can execute in a fast-paced environment (High Capacity, Quality Output, Quick Pace)
• Strong organizational and project management abilities
• Excellent written and verbal communication skills
• Excellent judgment and ability to make informed decisions

Background/Experiences
 

• Bachelor's degree in Marketing, Communications, Advertising, or a related field
• Experience working with various advertising platforms, including Google Ads, social media advertising, and other digital channels.
• Strong understanding of social media platforms, content best practices, and the ability to identify and leverage real-time social media moments to enhance campaign relevance
• Experience working at or closely alongside a Creative Agency is a significant asset
• Experience with media strategy, planning and monitoring campaign performance is an asset
• Marketing communications experience (brand, retail, advertising)
• Ability to travel across Canada for various events
• Product knowledge considered an asset
• Bilingual considered an asset
• Minimum 3+ years of relevant experience

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

Benefits Overview

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:
 

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave;
• Healthcare, dental, and vision benefits;
• Life insurance plans to cover you and your family;
• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement;
• GM Vehicle Purchase Plan for you, your family and friends..

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. 

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statement

Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada, please advise if you require accommodation. General Motors of Canada values diversity and is an equal opportunity employer.