VP, Sales - Automotive

Why Wakefield Canada?
Lead. Grow. Make an impact.
Join a purpose-driven, Canadian-owned company-The exclusive manufacturer and distributor of Castrol branded lubricants in Canada, one of the world's most recognized brands.
Step into a high-impact leadership role where innovation, integrity, and people come first.
We're growing fast-and so will you. Join an empowered high-performance team where our greatest asset is our people and ability to move fast.
Competitive comp. Executive benefits. Real influence.
Let's build something great-together

ABOUT WAKEFIELD CANADA
Wakefield Canada is the exclusive distributor of Wakefield and Castrol premium lubricants in Canada. A trusted industry leader, we deliver innovative, high-performance solutions across automotive, heavy-duty, and industrial sectors. Our commitment to excellence, customer satisfaction, and a strong performance-driven culture has made Wakefield a top-tier workplace and partner of choice nationwide.

Position Summary
Wakefield Canada is seeking a dynamic and strategic Vice President of Sales - Automotive to lead and inspire a national sales organization. This executive role will be responsible for driving profitable growth, expanding market share, and building a high-performance sales culture focused on customer success, accountability, and strategic execution.
As the steward of the Wakefield and Castrol brand sales engine, you will shape and execute a winning strategy to deliver against ambitious revenue goals and long-term business objectives. You'll bring vision, structure, and inspiration to a talented sales team, fostering a culture of excellence, innovation, and continuous improvement.

KEY RESPONSIBILITIES
Sales Leadership & Strategy:
Develop and execute Wakefield's national sales strategy aligned with corporate goals and the premium positioning of the Castrol and Wakefield brands.
Team Development & Culture:
Lead, coach, and develop a high-performance sales team; instill a culture of accountability, collaboration, and results-oriented mindset.
Customer & Channel Management:
Strengthen relationships with key distributors, OEMs, retailers, and strategic accounts. Optimize channel strategies to drive growth and customer satisfaction.
Performance Management:
Implement KPIs, reporting tools, and performance frameworks to monitor and drive sales effectiveness, pipeline health, and revenue targets.
Market Intelligence:
Stay ahead of industry trends, competitive activity, and customer needs to proactively adapt sales approaches and deliver differentiated value.
Cross-Functional Collaboration:
Partner with Marketing, Supply Chain, Finance, and other internal teams to ensure strategic alignment and customer-centric execution.

Qualifications
• 10+ years of progressive sales leadership experience, ideally in the automotive industry or related sectors.
• Proven track record of building, scaling, and leading high-performing sales teams across a national footprint.
• Strategic thinker with strong analytical skills and the ability to execute in a fast-paced, performance-driven environment.
• Exceptional leadership, communication, and relationship-building skills.
• Deep understanding of B2B sales, channel distribution, and value-based selling models.
• Bachelor's degree in Business or related field (MBA preferred).
• Passion for Automotive is an asset.

Join a purpose-driven, Canadian-owned company where you'll lead with a team that moves fast, and makes a real impact-backed by a global brand and competitive executive rewards