What Drives You?

Posted on by Sophie Ginoux

Passion, performance, technology, creativity, and innovation. Innoviste’s latest campaign, Fueled by Challenges, invites you to discover your dream career in the automotive industry. And there are plenty of options to explore.

Since 1998, the non-profit organization Innoviste has been supporting workforce development in Quebec’s motor vehicle industry through ongoing training, new learning tools, and, of course, promotional initiatives.

Their main goal, now more crucial than ever, is to inspire young people or anyone interested in the automotive field who may need guidance or information to take the first step. The campaign also aims to reach those considering a career change.

That is exactly what Fueled by Challenges is all about: an initiative that is informative, accessible, and motivating. Continue reading “What Drives You?” →

Corporate Culture and Customer Service: Our Best Advice

Posted on by Sophie Ginoux

Customer satisfaction is the driving force behind commercial success and long-term sustainability in the automotive sector. And the workplace culture you establish plays a major role in achieving that.

In the highly competitive world of automotive repair and maintenance, core values such as honesty, reliability, and customer satisfaction contribute to a positive culture that fosters trust and confidence, both of which are essential for customer loyalty. Continue reading “Corporate Culture and Customer Service: Our Best Advice” →

5 Ways to Strengthen Your Company Culture Internally

Posted on by Sophie Ginoux

Attracting and retaining talent in your shop, while also enhancing your brand image and revenue, starts with building a strong company culture.

Developing such a culture doesn’t happen overnight. But by putting the right elements in place, managers and owners in the automotive repair and maintenance industry can stand out as employers of choice while boosting both productivity and employee engagement.

So what are employees in the industry looking for? Continue reading “5 Ways to Strengthen Your Company Culture Internally” →

Corporate culture in the automotive sector

Posted on by Sophie Ginoux
Auto repair shop team

Whether in a small garage or across a chain of shops, corporate culture is at the heart of success and growth. An expert shares his perspective on the subject.

Jim Saeli, a seasoned inspector, trainer, and speaker, explains: “My experience has taught me that nothing is more important than shop culture. If your shop culture is strong, chances are your business is doing well. If it isn’t, then it may be time to focus on this crucial element to make your shop profitable.”

Other experts share the same perspective.. According to North American studies, more than 70 % of workers believe that corporate culture influences their engagement and job satisfaction.

On the other hand, according to Sales Group AI, 92 % of customers are satisfied with a company that has a strong culture of customer service.

Corporate culture is therefore a driver of success, both for business and for management. But how is it defined in the automotive sector? Continue reading “Corporate culture in the automotive sector” →

The most sought-after skills in specialized automotive jobs

Posted on by Sophie Ginoux

Technical expertise, advanced technologies, safety standards, environmentally responsible practices: here is a set of key skills employers are looking for in skilled automotive workers.

 

Skilled positions in the automotive repair and maintenance sector are far more numerous than most people think. In fact, they include automotive vehicle assemblers, inspectors, and testers (NOC 9522); automotive assembly supervisors (NOC 9221); and mechanical installers and repairers (NOC 7535), among others.

To determine which skills are in highest demand across this wide range of jobs, AIA Canada conducted a labour market study in 2023 in collaboration with EY analysis. Below is a summary of the findings. Continue reading “The most sought-after skills in specialized automotive jobs” →