Polishing the image your business projects can help attract the best and brightest
Nowadays, it seems that competitive wages and generous employee benefit programs are not enough to attract first-class talent. 1970’s type neoliberalism claims that the only real goal and responsibility of businesses is to generate profit. Another, more modern mindset, that is more in line with our current way of life, is that of the socially-responsible business. We need to keep in mind that today’s businesses must remain competitive while continually demonstrating their ability to innovate in order to attract young talented workers. How does this work?
Socially responsible
Social responsibility is a vast concept, which is not really defined by any specific rules or convention. What can be established at this point are the different basic principles that must be respected in regard to being socially responsible, such as: Workplace health and safety, protecting the environment, human rights, sound human resource management practices, community involvement, work-family balance, consumer protection, etc.… we must keep in mind that businesses also need to be good citizens, and consider the social and environmental aspects of its leaders’ business decisions.
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