The Expectations of the New Generation of Automotive Workers

he expectations of the employees in the auto care sector have changed significantly. How should companies meet them to ensure their future? A new episode of the Automotive Industries Association of Canada’s (AIA Canada) Curbside Chat vodcast explores this issue.

Photo provided by the AIA Canada

Each generation brings its share of changes. This is particularly true in the auto care sector, which has undergone profound transformations over the past 20 years, particularly since the pandemic. However, this redefinition of work, but also of recruitment and retention, can take many companies by surprise.

In order to equip them and to help them tackle this major challenge for the years to come, Lorraine Sommerfeld, host of Curbside Chat, AIA Canada’s vodcast, invited Chris Muir, professor at Centennial College, and Marie Artim, vice-president of talent acquisition at Enterprise Mobility, to discuss the expectations of the new generation of automotive service and repair professionals.  Continue reading “The Expectations of the New Generation of Automotive Workers”