Talented and productive salespeople are a rare breed in the automotive industry. They possess a unique profile that you must be able to distinguish to insure the success of your business. If you are looking for an effective recruitment process, you must be willing to go above and beyond conventional evaluations; auditions are the way to go!
While the value of traditional interviewing is well documented, any salesperson worthy of the title should be able to sell themselves. This explains why you must submit them to real-life situations before they are officially hired. Simulate a buying scenario with a fictitious customer and test their ability in terms of overcoming adversity, rejection as well as their overall resiliency.
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