he expectations of the employees in the auto care sector have changed significantly. How should companies meet them to ensure their future? A new episode of the Automotive Industries Association of Canada’s (AIA Canada) Curbside Chat vodcast explores this issue.

Each generation brings its share of changes. This is particularly true in the auto care sector, which has undergone profound transformations over the past 20 years, particularly since the pandemic. However, this redefinition of work, but also of recruitment and retention, can take many companies by surprise.

In order to equip them and to help them tackle this major challenge for the years to come, Lorraine Sommerfeld, host of Curbside Chat, AIA Canada’s vodcast, invited Chris Muir, professor at Centennial College, and Marie Artim, vice-president of talent acquisition at Enterprise Mobility, to discuss the expectations of the new generation of automotive service and repair professionals.  Continue reading “The Expectations of the New Generation of Automotive Workers” →

This year, the AIA Canada event focused on international hiring, employee retention and attractiveness in the automotive maintenance and repair sector.

The Grand Forum du Québec, organized by AIA Canada, made its way to Trois-Rivières for a packed day of learning, collaborating, and strategizing for overcoming current challenges faced in Quebec’s auto care sector. 

The day started with opening presentations and a panel discussion, moderated by Réjean Lortie, who has worked in the industry for over 40 years and has worked alongside sales teams, customer service, and management to help maximize profitability and long-term business success.

After a networking and lunch break, the day fully kicked off with 45-minute workshops, all of which covered critical industry topics, from best hiring practices, how to navigate the skills shortage in the auto care sector, to ensuring long-term business success.

Continue reading “Grand Forum du Québec : some solutions to the challenges of the automotive industry” →

Recruiting Service Attendants is a challenge for employers in the Automotive Industry and this challenge comes back twice a year.  While these periods are lucrative, they are nonetheless a source of great stress for employers who are keen to provide maximum performance to the workshop and provide excellent service to their customers.

Here are some tips to successfully go through this period: