The Expectations of the New Generation of Automotive Workers

he expectations of the employees in the auto care sector have changed significantly. How should companies meet them to ensure their future? A new episode of the Automotive Industries Association of Canada’s (AIA Canada) Curbside Chat vodcast explores this issue.

Photo provided by the AIA Canada

Each generation brings its share of changes. This is particularly true in the auto care sector, which has undergone profound transformations over the past 20 years, particularly since the pandemic. However, this redefinition of work, but also of recruitment and retention, can take many companies by surprise.

In order to equip them and to help them tackle this major challenge for the years to come, Lorraine Sommerfeld, host of Curbside Chat, AIA Canada’s vodcast, invited Chris Muir, professor at Centennial College, and Marie Artim, vice-president of talent acquisition at Enterprise Mobility, to discuss the expectations of the new generation of automotive service and repair professionals.  Continue reading “The Expectations of the New Generation of Automotive Workers”

Recruitment and Retention: The Right Message

Honest feedback and interaction is key to successful staff recruitment and retention.

Consistent branding, communication and integrity are key to attracting and retaining good employees. Photo Shutterstock

Often, two of the biggest challenges facing dealers are employee recruitment and retention. Whether it’s in sales or service, many retailers are having to deal with major skills shortages and finding good quality people to fill them today is exceedingly difficult. Continue reading “Recruitment and Retention: The Right Message”

Dealership Employer of Choice: Recognizing Excellence

eff Doran, President, Corporate Culture and Employer of Choice and Recognition (CCEOC)
Jeff Doran, President, Corporate Culture and Employer of Choice and Recognition (CCEOC)

Awards celebrate dealerships that consistently invest in their people. 

A big announcement in 2024 has been a new partnership between Autosphere Media and the Dealership Employer of Choice awards program 

Created by Corporate Culture and Employer of Choice Recognition (CCEOC), winning the Dealership Employer of Choice award is a major feat for a Canadian automotive retail organization. It represents an opportunity to showcase the efforts automotive dealers have made in creating vibrant, dynamic organizations that invest in their people, and deliver superior service.  Continue reading “Dealership Employer of Choice: Recognizing Excellence”

Outlook for the automotive service and repair industry in Canada

At the 2024 AIA Canada National Conference, which was held on April 23 and 24 in Toronto, everyone who is anyone in Canada’s auto care sector gathered to speak and learn about the current industry trends and challenges. 

This year, the menu of the annual AIA Canada National Conference, was simple: to connect, learn and discuss trends and challenges in the auto care industry.

Continue reading “Outlook for the automotive service and repair industry in Canada”

Sophie Corriveau Appointed Automotive Recruitment Consultant for Auto-Jobs.ca

Stéphanie Massé, Auto-Jobs.ca National Sales Director, is proud to announce the appointment of Sophie Corriveau to the position of Automotive Recruitment Consultant.

As part of her new role, Corriveau will be responsible for expanding Auto-Jobs.ca’s specialized human resources services offering. She will support human resources management, specifically automotive sector personnel recruitment and placement, with a view to promoting employer brand development and ensuring customer service excellence.

“I love working with automotive professionals. There’s a level of familiarity in this industry that you can’t find anywhere else. I feel at home here and I always manage to build great relationships!” Corriveau says.

Continue reading “Sophie Corriveau Appointed Automotive Recruitment Consultant for Auto-Jobs.ca”